“If you are not willing to risk the usual you will have to settle for the ordinary.”
–Jim Rohn

The usual is comfortable. The usual is familiar. The usual is common. The usual is mainstream. The usual is normal. And because the usual is all of these things, the usual is easy and it is everywhere.

After all, you fucking love easy.

No sense in denying it. Easy feels good … for a time. As long as you keep to doing the usual, you’ve got an easy ride downstream. You flow along with everyone else who’s doing the usual. Because it’s easy. But easy is insidious and debilitating:

Easy is why you’ll quit when you don’t see immediate results. Easy is why you’ll quit when you’re not automatically a master. Easy is why you’ll quit when you experience failure. But what you fail to understand is this:

Easy IS failure.

Easy is the ultimate failure. Easy fails your indomitable spirit. Easy fails your creative drive. Easy fails your luminous spark. Easy fails you, every single time. So, why is it that you’ll gravitate so easily to easy?

There are a number of cultural and psychophysiological reasons as to why this is the case. But I’m not here to validate your easy, nor your acceptance of it. I’m here to challenge it. One of my favorite books is “Veronika Decides to Die,” by Paulo Coelho. And one of my favorite passages is this:

“… when everyone dreams, but only a few realize their dreams, that makes cowards of us all.”

You are not a coward. Maybe you have cowardly tendencies, but you are not defined by it. You know the usual. You know easy. But it isn’t working for you. You have dreams and goals you want to realize, and the best of those won’t be realized by doing easy. They’ll only be realized by having the courage to risk the usual and make cowards out of everyone else not willing to pursue their own dreams and goals.

Risk the usual. Let everyone else be cowards. That is their choice anyway. You want to do something amazing. So go do the amazing thing. Put in the work, because in the end, that’s all it is.

So do the work.

Get moving.
Keep moving.
strvtmvmnt

Header and featured image background by:
unsplash-logoYeshi Kangrang

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